The Story Behind The Crush ♡

CmyCrush was born out of that all-too-familiar feeling: walking into a store and not seeing you in anything on the rack. I created this brand for the girls who love a little glam but aren’t into doing the most — the ones who mix soft and sexy, who want to feel pretty without feeling like they’re playing dress-up.

Every piece is designed with personality in mind — a little nostalgic, a little flirty, but always effortless. Think dreamy Y2K touches without the costume vibes. Whether you’re in your soft-girl era, stepping into your main character moment, or just curating a closet that finally feels like you, CmyCrush is here to make sure you never have to walk in a store again and say “This is kinda cute” then walk off from the product. It’s all here for you♡